It may not be a century old, but the over 50-year old Century battery brand needs no introduction. The company introduced two of its new products to the media today at the KL Performing Arts Centre in Sentul, along with its new slogan “More Life. Less Worries”. One new product is the high performance Ultramax battery and the other is actually a service – Century Battery Assist.
Let’s start with the physical product. Ultramax is positioned higher than the brand’s current Marathoner car battery range. It is touted as Malaysia’s longest warranty battery, with Sirim certification. The 1-for-1 warranty is 21 months long, which means that should your Ultramax go flat within the warranty period, Century will replace it with a brand new unit.
